Case study
NILE tapped as launch partner for influencer-backed brand, Santo Remedio
Client :
Santo Remedio
Posted date :
Aug 5, 2024
The Problem
Dr. Juan Rivera, the founder and main creator behind Santo Remedio, is a licensed medical doctor and well-known TV celebrity on Univision, where he serves as the chief medical correspondent. For years, Dr. Juan had been encouraged to start a consumer products company to leverage his influence and provide his audience with health products he was passionate about. However, Dr. Juan faced several challenges typical of an influencer-backed brand:
Authenticity: Dr. Juan wanted to launch his brand in an authentic way that truly resonated with his personal brand and values.
Significant Impact: He aimed for a meaningful and financially significant launch that could transform the lives of millions of his fans and audience while also being lucrative for his family.
Business Partnership: Dr. Juan struggled to find a business partner he could trust to develop a holistic product assortment and build a business that would allow him to maintain his other passions as a doctor with an active practice and TV correspondent.
The Solution
In a fortunate turn of events, Dr. Juan and partnered with Nile Commerce to bring Santo Remedio to life. Nile provided comprehensive support across various aspects of the business:
Initial Consulting: We helped Dr. Juan determine a product assortment that was authentic to him as a creator and influencer, resonated with his brand, and was commercially viable.
Market Research: Conducting deep competitive and market research, we provided insights into key retail channels.
Product Development: Our experienced retail and merchandising associates advised on the initial assortment. We leveraged our network of leading contract manufacturers, sent out requests for quotes, and received compelling offers from world-class supplement manufacturers.
Comprehensive Services: Nile's suite of services extended across the entire value chain, including brand development, packaging design, sourcing, retail sales, forecasting, supply chain management, and warehouse distribution. Essentially, Nile acted as the creative agency, retail agency, and fulfillment provider, offering a seamless and highly engaged partnership
The Outcome
Thanks to Dr. Juan's loyal and growing fan base and Nile's comprehensive support as Santo Remedio's go-to-market retail partner, the brand successfully launched in Walmart and CVS stores with an whole assortment of products. Santo Remedio has since become one of the leading supplement brands for the Hispanic community in America.
About Dr. Juan Rivera and Santo Remedio
Dr. Juan Rivera is a licensed medical doctor specializing in internal medicine and cardiology. He received his medical degree from the University of Puerto Rico School of Medicine and completed his residency at the prestigious Johns Hopkins Hospital. As the chief medical correspondent for Univision, Dr. Juan has become a trusted voice in the Hispanic community, providing medical insights and health advice to millions of viewers.
Santo Remedio was born from Dr. Juan's desire to offer health solutions that are both effective and authentic to his medical expertise. With the support of Nile Commerce, Santo Remedio has grown into a leading supplement brand, dedicated to improving the health and well-being of the Hispanic community in America.
Nile Commerce's expertise and holistic approach played a crucial role in turning Dr. Juan Rivera's vision into a successful and impactful consumer brand. By addressing the unique challenges of an influencer-backed brand, we ensured that Santo Remedio not only resonated with its target audience but also achieved significant commercial success.